In support of Exxaro’s purpose of powering better lives in Africa and
beyond, we continue to work towards improving the quality of our
relationships with stakeholders. We aim to build long-term, stable and
trusting relationships that facilitate business activities and create
shared value for all our stakeholders.
EXXARO’S STAKEHOLDER UNIVERSE
We take a holistic approach to
stakeholder engagement,
believing that we are a
participant in an
interconnected network. As
such, we view stakeholders in
terms of our stakeholder
universe framework, which
includes stakeholders who
have a material influence or
have a high potential of
forming part of a network of
influence on the execution of
the stakeholder excellence
agenda. These stakeholders
can be grouped into four main
clusters including government
(regulators), communities,
value chain participants and
the business community.
Exxaro’s approach to stakeholder management
Exxaro utilises a key account management (KAM) approach to stakeholder management. Our management process has foundations in
the global best practice AccountAbility 1000 Stakeholder Engagement Standard (AA1000 SES). Our objective is to enable a responsive
and proactive method of managing stakeholder relationships and stakeholder-driven risks in an increasingly dynamic and uncertain
operating environment.
Given our decentralised operating structure, interactions between head office and operations has been focused on developing and
implementing BU stakeholder management plans in accordance with the KAM approach and use of technology systems to support
engagement activities. Developments in this regard are encouraging.
The board approved a new stakeholder management policy in 2020. The new policy aims to promote and embed the implementation
of our stakeholder management practice, and application of the guidelines in Exxaro, supporting the achievement of the company’s
strategic objectives.
Looking ahead, the primary focus will be on ensuring an enterprise-wide application of the KAM approach and monitoring the
culturalisation of stakeholder management. This is to ensure we mature from ad hoc and procedural engagement to the intentional,
proactive management of stakeholder-related risks and opportunities.
* Described in IR 2019.
SUMMARY OF KEY STAKEHOLDER RELATIONSHIPS
We are committed to enhancing our relationships with our stakeholders by engaging transparently and addressing their legitimate concerns.
During 2020, almost all engagements were virtual through online platforms and in some instances hybrid, combining virtual with limited
numbers of people during person-to-person meetings to ensure strict adherence to COVID-19 protocols.
The rating scale below reflects a combination of external assessments (the last conducted in 2018), as well as internal self-assessments to
reflect the quality of our relationships with stakeholders.
Stakeholder rating scale
| 0 |
No existing relationship, or the relationship that does exist has deep challenges and problems |
| 1 |
An established relationship exists, but can be improved |
| 3 |
A good, quality relationship exists with the opportunity to improve further |
| 4 |
A very strong relationship exists, based on mutual trust and respect |
| Material themes |
Group risks |
 |
- Regulatory compliance
- Country risk
|
| Why we engage |
|
Government and regulatory authorities are a critical stakeholder group. We operate in a highly regulated industry and strive to go beyond
compliance, building a partnership to ensure mutual success. Through transparent engagement, we look to identify areas of collaboration,
share insights on policy and other plans and ensure Exxaro is working with government to be a catalyst for economic growth and
development.
|
| How we engage |
- One-on-one engagements
- Dialogue platforms
|
| Quality of relationship and measurement instrument |
Hot topics  |
|
Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey and self-assessment
- A pilot relationship quality assessment is underway, aiming to quantify the quality of
key relationships in the DMRE as well as provincial governments of Limpopo and Mpumalanga
|
- Exxaro’s response to COVID-19 and economic recovery
- Just (energy) transition and Exxaro’s strategic outlook
- Social impact issues, including the economic and financial inclusion
of women in South Africa’s economy, Exxaro’s contribution to the
end of gender discrimination and GBV, Exxaro’s community benefit
scheme, local community concerns, Exxaro’s land and agriculture
projects in Limpopo, Mpumalanga and the Eastern Cape, and the
best practice use of communal land
|
How we responded |
- Exxaro is well positioned with the majority of operating licences (mining, environmental and financial) in place
- Government engagements in 2020 were primarily about addressing challenges and solutions that prevent the spread of COVID-19
Exxaro’s areas of intervention included water-related infrastructure through our SLPs, provision of accessories to school-going children
and food parcels to needy communities. Exxaro continues to engage with the DMRE through the Minerals Council as well as provincial
departments of health in a coordinated and collaborative response to the COVID-19 crisis
- Engagement at local government levels in each location is improving as a result of the close relationships built through COVID-19
response activities and our participation in regional collaboration platforms such as The Impact Catalyst and the Emalahleni Joint Forum
- Other government engagements in the second half of the year focused on supporting Exxaro’s minerals succession plan and building
relationships with departments and agencies that might help Exxaro improve its understanding of best practices in communal land use
and the organisation’s role as an investor and supporter of South Africa’s growth aspirations
- Exxaro also met with the chairpersons of the portfolio committees on Mineral Resources and Energy and Environment, Forestry and
Fisheries as well as the Municipal Infrastructure Support Agency, and several government and political leaders regarding the state of the
nation and provinces where we operate
|
Value delivered to this stakeholder group in 2020 |
- Response to COVID-19 and support offered to host communities: Total of R195.5 million spent in various initiatives
- Exxaro’s commitment to South Africa’s socio-economic development: Completing R17 billion local capex programme and investing in
renewable energy through R1.5 billion purchase of 50% of Cennergi
- Taxes and royalties paid
|
| Material themes |
Group risks |
 |
- Social licence to operate
- Labour unrest
- COVID-19
|
| Why we engage |
|
Employees are the strategy execution engine for Exxaro. It is therefore essential that the focus, profile and development efforts of Exxaro’s
employee base are aligned with its strategy.
|
| How we engage |
- Annual chief executive officer (CEO) roadshow — town hall meetings with employees at BUs
- Employees are engaged through daily “toolbox” talks and monthly/quarterly mass communication with the BU leadership team
- BUs use digital engagement through information screens, emails, bulk SMS and specific communication campaigns
- Digital platforms such as the LetsConnect app have enhanced our ability to engage with the workforce
|
| Quality of relationship and measurement instrument |
Hot topics |
|
Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey, 2020 employee
engagement and culture assessment and self-assessment
- In 2018, the employee trust index score was a healthy B+
- A stakeholder engagement index score of C highlighted the need
for improved engagement. In the past year, employee concerns
about the visibility of Exxaro’s initiatives and success stories were
addressed through the LetsConnect digital platform as well as a
greatly enhanced social media campaign promoting Exxaro’s
socio-economic activities
|
- COVID-19 and preventing the spread of the virus.
- Divestment of ECC and Leeuwpan
- Diversity and Inclusion
- Fullco agreements (continuous operation with limited to no
interruptions (public holidays bought out in a collective
agreement)
- Exxaro’s strategy and outlook for coal
|
How we responded |
- The people implications of COVID-19 stirred up a new reality for the human resources discipline, necessitating real-time co-creation of
relevant guidelines across multidisciplinary working teams with employee wellbeing at the forefront of our solutions thinking
- Communication during this period focused largely on COVID-19, addressing employee concerns with information on COVID-19 infection
and management, potential loss of income, return-to-work protocols and survey, remote work support, a destigmatisation campaign,
mental health and wellness leveraged culture messages. The process of aligning diversity and inclusion initiatives with culture also started
- At Leeuwpan and ECC, we continued to update employees on the progress of the divestment process and to address their concerns about
the change of ownership
- At Grootegeluk, engagement with employees in 2020 revolved largely around the Fullco agreement and a dispute about standby issues
- Other communication initiatives focused on Exxaro’s updated diversity and inclusion strategy, women in mining, Exxaro’s ESD initiatives
as well as the campaign against GBV
- The board, exco and senior leaders sacrificed 2020 annual fee and salary increases
|
| Value delivered to this stakeholder group in 2020 |
- Training and development investment of R227 million
- Strengthened diversity and inclusion throughout our operations
|
For more information, refer to our people section.
| Material themes |
Group risks |
 |
|
| Why we engage |
|
Labour unions represent our employees through recognised bargaining units and, as such, form an important part of our stakeholder
universe. Proactive engagement is an important part of risk management and maintaining workplace harmony.
|
| How we engage |
- Unions are engaged in formal structures at BU and employer levels in terms of the bargaining agreements. Recognition agreements
govern the frequency, engagement level and spirit of engagement between unions and the employer, and they are key to maintaining
workplace harmony and guiding conduct amongst union and employer stakeholders. We continue to focus on keeping engagement
structures with organised labour functional to ensure a healthy relationship. These engagement structures played a significant role in
dealing with employee issues ahead of the wage negotiation processes across the business in 2020
- Exxaro has a pluralist approach to union recognition but we only formally engage with unions (for example, around wage negotiations)
when formal recognition agreements are concluded. Exxaro has adopted a higher threshold for union representation as a platform for
wider representation of union groups. This has significantly improved communication between Exxaro and unions, and has created an
opportunity for human resources to further strengthen strategic partnerships, and cocreate solutions with unions, aimed at addressing
critical strategic issues
- The National Union of Mineworkers (NUM) continues to be the majority trade union across the Exxaro group, however, we also have
recognition agreements in place with National Union of Metalworkers of South Africa (NUMSA). The union formerly known as the United
Association of South Africa, now UASA, the Association of Mineworkers and Construction Union (AMCU) and the Food and Allied Workers’
Union (FAWU)
- Future forums
|
| Quality of relationship and measurement instrument |
Hot topics |
|
Quality of the relationship: 2/3
Basis of rating: Internal self-assessment
|
- Wage talks
- COVID-19 and employee wellbeing
- Recognition thresholds
- State of the business
|
How we responded |
- Maintenance of healthy relationships with organised labour is crucial, particularly within the context of COVID-19 and the need to cocreate
sustainable solutions for the business at this moment. Union engagement structures at BUs and employer level function constructively in
maintaining our stable employee relations climate. In addition to these engagements, two sessions with the executive committee and
national union leadership were held to provide an update on business context and performance and obtain the insights of the union
leadership
- NUM raised a concern about the Leeuwpan divestment process. After constructive engagement, which included NUM’s national
leadership, the matter was resolved, maintaining the integrity of the divestment process
- COVID-19 and its impact on employee safety, job security and employment conditions were also centre stage. We continue to engage with
unions at all levels to ensure they understand and provide input on Exxaro’s approach and response to COVID-19
- Interunion rivalry is due to recognition thresholds in current agreements. We continue to manage union relationships in line with current
recognition agreements. We are willing to engage with any union about their recognition if this does not negatively impact our
relationships
- Expressed the desire to partner with business leaders in community engagement initiatives
|
| Value delivered to this stakeholder group in 2020 |
- Ongoing development of mutually respectful relationships to better serve our employees and create shared value
- No retrenchments of employees as a result of COVID-19 impacts
|
For more information, refer to our people section.
| Material themes |
Group risks |
 |
- Community unrest
- social licence to operate
|
| Why we engage |
|
Exxaro operates in eight local municipalities of South Africa and two provinces (Mpumalanga and Limpopo) with closed mines in another
three municipalities, (two in
KwaZulu-Natal). Stakeholder-related risks and issues among this group of stakeholders relate primarily to
Exxaro’s material issues of social unrest and maintaining our social licence to operate. Through our ongoing engagements, we strive to
ensure that community unrest does not lead to production delays and stoppages, injury to employees and community members, that issues
are resolved proactively before they escalate to community unrest, that Exxaro’s success stories on community development are shared
widely, that we create local job opportunities and that we deliver community development initiatives, shared value and benefit from mining
activities.
Cennergi operates in two local municipalities in the Eastern Cape province (Raymond Mhlaba and Koukamma). Community engagements are
primarily around activities aimed at improving the wellbeing and living conditions of host communities.
|
| How we engage |
|
Engagement platforms addressing community issues internally and externally. Internally, the future forum monitors implementation of
SLPs. Externally, forums with municipalities and traditional authorities address socio-economic conditions at local, district and provincial
level for greater impact.
|
| Quality of relationship and measurement instrument |
Hot topics |
|
Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey, self-assessment and
business perception assessment conducted by social facilitators
at Belfast and Matla
- 90% of surveyed businesses in Emakhazeni believe that Exxaro
is having a positive impact on businesses operating in the
municipality; though there were also perceptions that available
procurement opportunities were monopolised by a limited
number of “connected” local companies
- Just over half of surveyed businesses reported that economic
activity had increased in the municipality since Exxaro started its
operations; 46% reported that the level of economic activity
remained the same
- 78% of businesses reported that their revenues had “stayed
roughly the same” since Exxaro started operating in the
municipality; only 20% reported an increase in revenues
|
- Employment and procurement opportunities at Exxaro as well as
skills development that enables access to employment or
procurement opportunities continue to be key concerns of our
community stakeholders, given that the COVID-19 pandemic has
only compounded unemployment and poverty: In Limpopo, the
GG6 project and in Mpumalanga the Matla mine projects are
opportunities for employments and procurement for local
community members that are being harnessed
- Community representation
- Taxi association expectations for employee transport business
opportunities
|
How we responded |
- When lockdown regulations eased, community groups demanded that the BUs prioritise skills development, employment and business
opportunities. We continue to pursue local consideration in skills development, employment and subcontracting however effective responses
are complicated by low literacy and skills levels and often individual health issues, resulting in failure of entrance tests
- Our investment in providing free community wifi to the Siyathuthuka township in Belfast, Mpumalanga, ensured the seamless flow of
information about the pandemic. The community wifi project will be extended to our other locations
- Engagement on these and other issues is also challenged by inconsistent community representation, unproductive engagement and
participation in community forums, violent community engagement events, community demands led by individual agendas and community
representatives unwilling to adhere to sound governance processes. Misalignment and tension between factions within local government and
between local government structures and community members exacerbating service delivery challenges, introduces further complexity to the
local stakeholder landscape and additional challenges for the implementation of socio-economic development initiatives
- Local taxi associations are key stakeholders in Exxaro’s BUs as employees and contractors rely on them for transport. However, exorbitant rates
are a challenge and an issue that is being addressed at several BUs
- Working with stakeholders such as government, the Minerals Council, World Vision and other social partners, Exxaro developed a post-lockdown
response plan to address the needs of communities. Our past efforts at community engagement and development provided a platform for an
effective response to the COVID-19 challenge within our host communities
- Engagements led by the NBI and its technical assistance, mentorship and development programme as well as the COFTA on the Lephalale
municipal capacity-building programme were not successful, however we were able to align support for the district development model with the
Waterberg municipality as custodian.
- We are exploring a pilot project with the MISA for assistance with the delivery of our SLP projects in a more targeted manner
- Exxaro’s ESD programme is achieving its objectives of legislative compliance, supplier diversity and social impact. During South Africa’s first
COVID-19 lockdown, our ESD team engaged early and frequently with beneficiaries to ensure they survived the crisis. We surveyed our ESD
programme beneficiaries at the beginning of lockdown and found that 55% would incur operational reductions, 35% would stop operations
and 10% would remain unchanged. Consequently, Exxaro prioritised existing ESD beneficiaries for support through interest-free loan
repayment holidays and information webinars. We are also developing non-financial support programmes for our ESD beneficiaries, including a
technical mentorship programme for first-time contractors in core mining services and a financial excellence programme.
- In a new initiative aimed at supporting government’s district development model, Exxaro has completed registration of a non-profit company
(NPC) known as the Matla Setshabeng community benefit scheme. It will enable regional development and partnerships with industry peers
and government. The NPC has received a total of about R60 million in dividends from Exxaro. We have shared details of the scheme with key
stakeholders, including the Mpumalanga and Limpopo provincial governments, the Minerals Council, the Limpopo Impact Catalyst, and the
DMRE with positive outcomes
- We regret the loss of life of a community member, during a community unrest incident in Limpopo
- In 2016, Cennergi established the Amakhala Emoyeni Community Fund Trust (AECFT) and Tsitsikamma Wind Farm Trust (TWFT) to manage
socio-economic and ESD donations and investments. Focus areas are education and skills development, enterprise development, infrastructure
development and housing and health. Engagements and project activities across all these focus areas in both municipalities continued
throughout 2020.
|
| Value delivered to this stakeholder group in 2020 |
Refer to the communities section for more information. |
| Material themes |
Group risks |
 |
|
| Why we engage |
|
Our investors are the owners of our business and capital, and have expectations regarding the value creation for their investments. Through
clear communication of our strategy and benefit distribution policies, we can align with their expectations and grow their trust in our
organisation, which strengthens our access to capital.
|
| How we engage |
- SENS announcements
- Interim and annual results announcements
- Post-results roadshows
- Non-deal roadshows
- One-on-one meetings
- Enquiries
- Investor conferences
- Online meetings
|
| Engagement strategy |
|
Through our investor relations function, we create an annual engagement strategy that guides our work and enables regular updates and
engagements to keep current and potential investors informed. Further, regular enquiries from investors and sell-side analysts are received
in relation to financial modelling and thematic research which we respond to.
|
| Quality of relationship and measurement instrument |
Hot topics |
|
Quality of the relationship: 2/3
Basis of rating: Internal assessment informed by various
external surveys
- The results of the annual investor/analyst perception survey
conducted in May 2020 showed minor changes compared with
2019 and remained positive. There was a higher level of qualitative
feedback in the third report, revealing insights and making
constructive suggestions
- Overall, Exxaro management is still perceived as delivering well in
its operational commitments. However, there was a decline in the
score around questions on the clarity of the overall acquisition/
disposal strategy and the diversification strategy which we began
to address at the delivery of the FYE2020 results in March 2021.
Additional and detailed communication will be provided at a
capital markets day in the early part of Q4 2021. Disclosure
perceptions increased slightly with the perception that Exxaro
has the technical and leadership skills required to achieve its
objectives, with capital allocation and our approach to it perceived
positively
|
- The coal business’s performance, the shift to energy rationale,
portfolio optimisation, capital allocation and impact on dividend
policy as well as enquiries into the energy strategy were topics of
interest among investor stakeholders this year. An emerging area
of interest is shareholder climate change activism
- However, the impact of COVID-19 on the business was top of mind
for investors with a particular interest in management actions
taken during the crisis to cope with and contain the virus, balance
sheet implications, operational impacts and employee and
community safety and livelihoods
- Investors are also concerned about Exxaro’s exposure to Eskom
and the risks posed for Exxaro around electricity supply, integrity
of contracts, and the utility’s structure
break-up
|
How we responded |
|
Throughout the year, we ensured clear engagement and communication about our efforts to limit the impact of COVID-19 on our business
and stakeholders while sharing information about Eskom local markets, portfolio optimisation and our strategic journey whenever possible.
|
| Value delivered to this stakeholder group in 2020 |
- Shareholder returns — higher payout ratio
- Sunday Times award — Top 100 company (13th)
- Leading ESG performance — safe production: record LTIFR at 0.05 and four years fatality-free
|
For more information, refer to our performance in the integrated report.
| Material themes |
Group risks |
 |
- Key customer dependency
- Eskom systemic risk
|
| Why we engage |
|
We aim to foster customer understanding and strategic partnerships through continuous engagement and information sharing, and actively
listening to our customers to foster mutually beneficial relationships. Engagements are aimed at understanding the environment, trends
and market sentiment; exploring future relationships; and improving operational and financial performance.
|
| How we engage |
- We engage regularly via telephone, email and virtual meetings, whenever possible, and at different levels in respective customer
organisations
- In January 2020, we launched a transactional marketing and logistics portal aimed primarily at managing coal orders and transporters
and facilitating coal auctions
|
| Quality of relationship and measurement instrument |
Hot topics |
|
Quality of the relationship: 2/3
Basis of rating: Internal assessment informed by various key
data measured
- Effective and ongoing engagement with customers
- Effectively dealing with and resolving complaints
|
- Reduced production volumes impacting supply to the market
- Inability to consistently provide product at the correct
specification
- Disruptions in demand
- Credit risk/poor payment — some customers were adversely
affected by the COVID-19 pandemic and requested more lenient
payment terms in the short term
- Force majeure from Eskom in relation to coal supply and
renewable energy supply from Cennergi
|
How we responded |
- With the onset of the COVID-19 pandemic, our markets were materially impacted. We experienced low demand as many consumers were
unable to operate
- In addition, our key customer, Eskom, declared force majeure, in relation to the supply of coal to Matimba and Medupi power stations,
indicating that demand would be lower. In addition, a force majeure was also declared for the offtake of renewable energy from Cennergi.
Exxaro contested these declarations and we continue to engage with Eskom on the issue
- We also continue to engage regularly with ArcelorMittal South Africa around its purchases of metallurgical coal and liquidity issues
- We engaged individually with various customers requesting extended payment terms as a result of losses incurred from the COVID-19
pandemic. As producers returned to full production, we saw a marked increase in demand
- We kept in close contact with our key customers and we were able to respond promptly as their coal demands increased
|
| Value delivered to this stakeholder group in 2020 |
- Reliable and continuous supply of coal in terms of quantity/volumes, quality and affordability
- Safe production
|
For more information, please refer to our performance in the integrated report.
For more information about how we are responding to community needs, please refer to the COVID-19 response, social
and climate change.
| Material themes |
Group risks |
 |
- COVID-19 concerns
- Eskom systemic risk
- Community unrest
- Safety and health concerns
- Cost competitiveness of products
- Climate change concerns
- Country risk (political)
- Inability to achieve financial targets
- Low commodity price
|
| Why we engage |
|
Our suppliers are a critical part of our value chain. Managing these relationships to create mutual benefit supports our operational,
strategic and impact goals, and forms part of our risk management approach. The supplier relationship management programme supports
Exxaro’s strategies by leveraging value chain partner capabilities. Supply chain management achieves this through supplier collaboration
initiatives intended to deliver cost savings, achieve sustainability mandates, ensure security of supply and mitigate business risk exposure.
The supplier relationship management approach positions Exxaro at an advantage to extract discretionary value and emerge as a
“customer of choice” for selected strategic suppliers.
|
| How we engage |
- Direct, proactive engagement with strategic suppliers as part of our supplier relationship management programme supports Exxaro’s
strategies by leveraging value chain partner capabilities through collaboration intended to deliver cost savings, achieve the sustainability
mandate, ensure security of supply and mitigate business risk exposure so that Exxaro is at an advantage to extract discretionary value
and emerge as a “customer of choice”
- Engagement methods include ad hoc contract reviews to assess performance and negotiate price, our quarterly contractor forum
platform to share information on developments in Exxaro as well as safety, health and environmental issues and finally a biannual
Supplier Day to recognise top performers
|
| Quality of relationship and measurement instrument |
Hot topics |
|
Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey, various external survey
and self-assessment.
- Last reputation assessment was conducted in 2018
|
- COVID-19 was the main concern for suppliers in 2020
- In 2020, the supply of magnetite, fuel and PPE constituted our top
supply risks
- Fraud and corruption and maintaining our social licence to operate
remain key procurement issues for Exxaro
|
How we responded |
- Exxaro conducted an assessment of its suppliers impacted by COVID-19 lockdown regulations, and compensated contractors who were not
able to render a service during the initial lockdown, in part or in full, for proven incurred costs
- The strategy for sourcing COVID-19 PPE sought to minimise supply risks for the business and increase participation of local SMMEs
- We leveraged our supplier development and placed all qualifying SMMEs on early payment terms and provided loans and grant funding
- The procurement of magnetite was coordinated through group strategic sourcing with international suppliers identified and sufficient
shipments imported to build up stock levels. New agreements with local suppliers were established with increased offtake commitments.
The domestic and internal agreements are enough to cover medium-term COVID-19 scenarios
- Procurement fraud and the proliferation of procurement scams present a risk to Exxaro and its suppliers. Adoption of best-in-class
business process and technology enabled us to respond to financial and fraud risks. Initiatives included new source-to-pay and accounts
payable policies, establishing new guidelines and working practices to address inherent and emerging risks in the supply chain; a supplier
code of conduct to articulate our commitment to the prevention of corrupt practice, anti-bribery and anti-corruption laws and the
prevention of human rights abuse. All suppliers are required to commit to this code of conduct as a condition of tender
- Exxaro is committed to maximising positive social, economic and environmental outcomes. In the supply chain space, this is demonstrated
in our commitment to increasing the participation of black-owned suppliers in host communities, to reducing the environmental impact of
our business and to enhancing our reputation while upholding sound corporate governance. Exxaro is fully compliant with the preferential
procurement requirements of the dtic's B-BBEE codes and the Mining Charter III. Exxaro is fully compliant with the B-BBEE codes with
regard to preferential procurement and is on track to achieve full compliance with respect to the Mining Charter III by 2021
|
Value delivered to this stakeholder group in 2020 |
- Exxaro continues to set aside designated procurement opportunities for exclusive participation in black-owned community SMMEs
(in 2020, Exxaro awarded over R500 million in direct contracts to black-owned SMMEs and over R490 million in indirect procurement
has been subcontracted to SMMEs in host communities over the next two years)
|
EXXARO’S COVID-19 RESPONSE
| Stakeholders |
|
Engagement strategies |
|
|
Objectives |
|
|
Outcomes |
|
|
|
|
|
|
|
|
|
Employees and
contractors
Labour unions
Communities
NGOs |
|
- Screened and tested people
- Donations to communities
- Supplied PPE to healthcare
facilities (thermal scanners,
surgical gloves, masks and
sanitisers worth R525 650)
- Created awareness and
provided education through
our Fact vs Fiction magazine
- Implemented protocols such
as sanitising, social distancing,
wearing face masks, hand
washing and sanitising
- Adopted remote working for
corporate and other officebased
employees with suitable
technologies
- Partnered with World Vision,
industry peers and Department
of Education
- Managing infected employees
as per government protocols
|
|
|
Minimise the spread of
COVID-19, maintain
productivity and meet
community needs with
improved water and
sanitation infrastructure,
food parcels and PPE
- Manage risks
associated with
infections
|
|
|
Two COVID-19 laboratories at
Grootegeluk (Limpopo) and Matla
(Mpumalanga) tested over
2 500 employees since 17 August 2020
and await certification to test community
members |
|
|
|
|
|
|
|
|
|
Communities
Government
Investors and
analyst |
|
- Collaborated with national,
provincial and local government
in mass screening and testing
- Provided uninterrupted coal
supply to Eskom
- Pledged R6.9 million to
Mpumalanga and Limpopo
- Donated R20 million to
Solidarity Fund
- Worked with Minerals Council
- Announced business continuity
and crisis management plans
during the lockdown period via
the JSE Stock Exchange News
Service
- Cennergi made donations of
food parcels, PPE and other
hygiene equipment and
materials to the value of
R528 654.
|
|
|
- Coal operations
provide an essential
service: electricity
- Appropriate statement
about actions taken to
ensure mitigation of
health and business
risks
- Ensured compliance
with government
regulations
|
|
|
- 100% operating capacity during
lockdown (Matla operated at 80%
until October 2020)
- Local command council in Lephalale
municipality reached consensus on a
response plan and mass screening at
provincial entry points (screened
9 348 commuters and tested 12 with
symptoms by 3 May 2020)
- Energy security to ensure
uninterrupted essential services
- Minimise economic impact by
continuing to generate foreign
exchange with coal exports to offshore
customers
- Production with minimum employees
to prevent transmission of COVID-19
|
| Stakeholders |
|
Engagement strategies |
|
|
Objectives |
|
|
Outcomes |
|
|
|
|
|
|
|
|
|
|
Suppliers |
|
- Implemented a plan of action to
mitigate the impact of COVID-19
on ESD beneficiaries — at the
beginning of lockdown, a survey
identified businesses at risk and
challenges in ensuring business
continuity
- Hosted webinars over four
weeks as closed information
sessions with relevant
information from experts and
business leaders
|
|
|
Sustaining black-owned
exempt microenterprises
(EMEs) and
qualifying small
enterprises (QSEs) to
achieve our preferential
procurement objectives
and to continue positive
socio-economic impact in
our host communities
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- 15 ESD beneficiaries, employing
690 people, received interest-free loan
repayment holidays (two to
six months) worth R13.9 million
- Two companies, employing 262 people,
received R2.3 million (initially
encouraged to apply for relief
packages but access was difficult)
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Media |
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- Exxaro’s media engagements
strategy is aimed at creating
awareness of the organisation,
elevating Exxaro’s reputation
among stakeholders and
enhancing the organisation’s
reputation by creating positive
sentiment through
communication around social
media and traditional media
- Our social media strategy
shifted in 2020 towards
developing differentiated
content for each platform that
resonates with each target
audience — that is, it is more
stakeholder-led
- We also had a series of media
engagement sessions in
collaboration with the Minerals
Council addressing pertinent
social issues related to
COVID-19 and how the industry
was addressing these for their
employees and host
communities
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- Care and safety:
Support the physical/
psychological needs of
anyone impacted while
connecting the
organisation’s
response with its
values
- Business continuity:
Help audiences
understand how
changes to operations
will impact them
- Cost and
optimisation: Help
employees understand
revised organisational
strategy and align to
new priorities
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- Social media platforms that are
community and career driven have
yielded the most growth, resulting in a
38% audience growth across all social
media channels for 2020
- The strategy shift resulted in
significantly increased engagement,
with the third quarter an especially
good period for Exxaro in terms of
overall media exposure. Sentiment in
the quarter was driven by Exxaro’s
market performance and
COVID-19
community campaigns. Exxaro
obtained an impressive overall net
sentiment score of +34% in Q3 2020
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CASE STUDY
SHARING IS CARING
PERSONAL VIDEOGRAPHIES OF OUR PEOPLE’S COVID-19 EXPERIENCES REACHED THOUSANDS OF
STAKEHOLDERS ON SOCIAL MEDIA PLATFORMS FROM MAY TO DECEMBER 2020. THE “FEELGOOD”
STORIES WERE WELL-RECEIVED BY OUR SUPPORTIVE AUDIENCES WHO CONTINUE TO ENGAGE
POSITIVELY WITH EXXARO.
We plan to include more call-to-action content that will encourage further engagement and mobilise our communities to become
involved in the country’s battle to adapt to the new COVID-19 normal. Our people are certainly familiar with the safety messages driven
home by our Khetha Ukuphepha campaign over the years.
SOCIAL MEDIA CAMPAIGN
19% positive conversations
(72% neutral and < 6% negative)
Most online conversations sustained within
neutral to positive space over six months
>139 000 mentions of Exxaro
Keywords in conversations relate to:
- Impact of COVID-19 as first wave ended
- Recovery of mining industry
- Concerns about mining industry and restrictions during
second wave
Spikes in Exxaro conversations about significant events in South Africa
August 2020
- President Cyril Ramaphosa addressed the nation and announced the move to lockdown level 2
- Exxaro published interim core earnings and revenue due to record export figures despite a weaker rand
- Talks about corruption and government spending on PPE
- GBV initiatives
October 2020
- NUM planned strike at De Beers, Exxaro and Petra Diamonds
- Slindile Khubisa (professional nurse at ECC) contracts COVID-19 on the frontline and tells her story to spread hope and educate the public
December 2020
- Jaco Coetzee (plant manager at ECC) reminds the public that COVID-19 doesn’t discriminate
- Exxaro is committed to creating opportunities for entrepreneurs that encourage economic growth
- Exxaro’s interest-free loan repayment holidays, funding and webinars help ESD beneficiaries survive the lockdown
- Our ability to defeat the pandemic is based on our prevention measures — COVID-19 tested Exxaro’s robustness