ABOUT EXXARO | Stakeholder management | Next: Environment

About Exxaro
Stakeholder management

In support of Exxaro’s purpose of powering better lives in Africa and beyond, we continue to work towards improving the quality of our relationships with stakeholders. We aim to build long-term, stable and trusting relationships that facilitate business activities and create shared value for all our stakeholders.

EXXARO’S STAKEHOLDER UNIVERSE

We take a holistic approach to stakeholder engagement, believing that we are a participant in an interconnected network. As such, we view stakeholders in terms of our stakeholder universe framework, which includes stakeholders who have a material influence or have a high potential of forming part of a network of influence on the execution of the stakeholder excellence agenda. These stakeholders can be grouped into four main clusters including government (regulators), communities, value chain participants and the business community.

Exxaro’s approach to stakeholder management

Exxaro utilises a key account management (KAM) approach to stakeholder management. Our management process has foundations in the global best practice AccountAbility 1000 Stakeholder Engagement Standard (AA1000 SES). Our objective is to enable a responsive and proactive method of managing stakeholder relationships and stakeholder-driven risks in an increasingly dynamic and uncertain operating environment.

Given our decentralised operating structure, interactions between head office and operations has been focused on developing and implementing BU stakeholder management plans in accordance with the KAM approach and use of technology systems to support engagement activities. Developments in this regard are encouraging.

The board approved a new stakeholder management policy in 2020. The new policy aims to promote and embed the implementation of our stakeholder management practice, and application of the guidelines in Exxaro, supporting the achievement of the company’s strategic objectives.

Looking ahead, the primary focus will be on ensuring an enterprise-wide application of the KAM approach and monitoring the culturalisation of stakeholder management. This is to ensure we mature from ad hoc and procedural engagement to the intentional, proactive management of stakeholder-related risks and opportunities.

* Described in IR 2019.

SUMMARY OF KEY STAKEHOLDER RELATIONSHIPS

We are committed to enhancing our relationships with our stakeholders by engaging transparently and addressing their legitimate concerns.

During 2020, almost all engagements were virtual through online platforms and in some instances hybrid, combining virtual with limited numbers of people during person-to-person meetings to ensure strict adherence to COVID-19 protocols.

The rating scale below reflects a combination of external assessments (the last conducted in 2018), as well as internal self-assessments to reflect the quality of our relationships with stakeholders.

Stakeholder rating scale
0 No existing relationship, or the relationship that does exist has deep challenges and problems
1 An established relationship exists, but can be improved
3 A good, quality relationship exists with the opportunity to improve further
4 A very strong relationship exists, based on mutual trust and respect

GOVERNMENT

Material themes Group risks
  • Regulatory compliance
  • Country risk
Why we engage

Government and regulatory authorities are a critical stakeholder group. We operate in a highly regulated industry and strive to go beyond compliance, building a partnership to ensure mutual success. Through transparent engagement, we look to identify areas of collaboration, share insights on policy and other plans and ensure Exxaro is working with government to be a catalyst for economic growth and development.

How we engage
  • One-on-one engagements
  • Dialogue platforms
Quality of relationship and measurement instrument Hot topics

Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey and self-assessment

  • A pilot relationship quality assessment is underway, aiming to quantify the quality of
    key relationships in the DMRE as well as provincial governments of Limpopo and Mpumalanga
  • Exxaro’s response to COVID-19 and economic recovery
  • Just (energy) transition and Exxaro’s strategic outlook
  • Social impact issues, including the economic and financial inclusion of women in South Africa’s economy, Exxaro’s contribution to the end of gender discrimination and GBV, Exxaro’s community benefit scheme, local community concerns, Exxaro’s land and agriculture projects in Limpopo, Mpumalanga and the Eastern Cape, and the best practice use of communal land
How we responded
  • Exxaro is well positioned with the majority of operating licences (mining, environmental and financial) in place
  • Government engagements in 2020 were primarily about addressing challenges and solutions that prevent the spread of COVID-19 Exxaro’s areas of intervention included water-related infrastructure through our SLPs, provision of accessories to school-going children and food parcels to needy communities. Exxaro continues to engage with the DMRE through the Minerals Council as well as provincial departments of health in a coordinated and collaborative response to the COVID-19 crisis
  • Engagement at local government levels in each location is improving as a result of the close relationships built through COVID-19 response activities and our participation in regional collaboration platforms such as The Impact Catalyst and the Emalahleni Joint Forum
  • Other government engagements in the second half of the year focused on supporting Exxaro’s minerals succession plan and building relationships with departments and agencies that might help Exxaro improve its understanding of best practices in communal land use and the organisation’s role as an investor and supporter of South Africa’s growth aspirations
  • Exxaro also met with the chairpersons of the portfolio committees on Mineral Resources and Energy and Environment, Forestry and Fisheries as well as the Municipal Infrastructure Support Agency, and several government and political leaders regarding the state of the nation and provinces where we operate
Value delivered to this stakeholder group in 2020
  • Response to COVID-19 and support offered to host communities: Total of R195.5 million spent in various initiatives
  • Exxaro’s commitment to South Africa’s socio-economic development: Completing R17 billion local capex programme and investing in renewable energy through R1.5 billion purchase of 50% of Cennergi
  • Taxes and royalties paid

EMPLOYEES

Material themes Group risks
  • Social licence to operate
  • Labour unrest
  • COVID-19
Why we engage

Employees are the strategy execution engine for Exxaro. It is therefore essential that the focus, profile and development efforts of Exxaro’s employee base are aligned with its strategy.

How we engage
  • Annual chief executive officer (CEO) roadshow — town hall meetings with employees at BUs
  • Employees are engaged through daily “toolbox” talks and monthly/quarterly mass communication with the BU leadership team
  • BUs use digital engagement through information screens, emails, bulk SMS and specific communication campaigns
  • Digital platforms such as the LetsConnect app have enhanced our ability to engage with the workforce
Quality of relationship and measurement instrument Hot topics

Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey, 2020 employee engagement and culture assessment and self-assessment

  • In 2018, the employee trust index score was a healthy B+
  • A stakeholder engagement index score of C highlighted the need for improved engagement. In the past year, employee concerns about the visibility of Exxaro’s initiatives and success stories were addressed through the LetsConnect digital platform as well as a greatly enhanced social media campaign promoting Exxaro’s socio-economic activities
  • COVID-19 and preventing the spread of the virus.
  • Divestment of ECC and Leeuwpan
  • Diversity and Inclusion
  • Fullco agreements (continuous operation with limited to no interruptions (public holidays bought out in a collective agreement)
  • Exxaro’s strategy and outlook for coal
How we responded
  • The people implications of COVID-19 stirred up a new reality for the human resources discipline, necessitating real-time co-creation of relevant guidelines across multidisciplinary working teams with employee wellbeing at the forefront of our solutions thinking
  • Communication during this period focused largely on COVID-19, addressing employee concerns with information on COVID-19 infection and management, potential loss of income, return-to-work protocols and survey, remote work support, a destigmatisation campaign, mental health and wellness leveraged culture messages. The process of aligning diversity and inclusion initiatives with culture also started
  • At Leeuwpan and ECC, we continued to update employees on the progress of the divestment process and to address their concerns about the change of ownership
  • At Grootegeluk, engagement with employees in 2020 revolved largely around the Fullco agreement and a dispute about standby issues
  • Other communication initiatives focused on Exxaro’s updated diversity and inclusion strategy, women in mining, Exxaro’s ESD initiatives as well as the campaign against GBV
  • The board, exco and senior leaders sacrificed 2020 annual fee and salary increases
Value delivered to this stakeholder group in 2020
  • Training and development investment of R227 million
  • Strengthened diversity and inclusion throughout our operations

For more information, refer to our people section.

LABOUR UNIONS

Material themes Group risks
  • Labour unrest
  • COVID-19
Why we engage

Labour unions represent our employees through recognised bargaining units and, as such, form an important part of our stakeholder universe. Proactive engagement is an important part of risk management and maintaining workplace harmony.

How we engage
  • Unions are engaged in formal structures at BU and employer levels in terms of the bargaining agreements. Recognition agreements govern the frequency, engagement level and spirit of engagement between unions and the employer, and they are key to maintaining workplace harmony and guiding conduct amongst union and employer stakeholders. We continue to focus on keeping engagement structures with organised labour functional to ensure a healthy relationship. These engagement structures played a significant role in dealing with employee issues ahead of the wage negotiation processes across the business in 2020
  • Exxaro has a pluralist approach to union recognition but we only formally engage with unions (for example, around wage negotiations) when formal recognition agreements are concluded. Exxaro has adopted a higher threshold for union representation as a platform for wider representation of union groups. This has significantly improved communication between Exxaro and unions, and has created an opportunity for human resources to further strengthen strategic partnerships, and cocreate solutions with unions, aimed at addressing critical strategic issues
  • The National Union of Mineworkers (NUM) continues to be the majority trade union across the Exxaro group, however, we also have recognition agreements in place with National Union of Metalworkers of South Africa (NUMSA). The union formerly known as the United Association of South Africa, now UASA, the Association of Mineworkers and Construction Union (AMCU) and the Food and Allied Workers’ Union (FAWU)
  • Future forums
Quality of relationship and measurement instrument Hot topics

Quality of the relationship: 2/3
Basis of rating: Internal self-assessment

  • Wage talks
  • COVID-19 and employee wellbeing
  • Recognition thresholds
  • State of the business
How we responded
  • Maintenance of healthy relationships with organised labour is crucial, particularly within the context of COVID-19 and the need to cocreate sustainable solutions for the business at this moment. Union engagement structures at BUs and employer level function constructively in maintaining our stable employee relations climate. In addition to these engagements, two sessions with the executive committee and national union leadership were held to provide an update on business context and performance and obtain the insights of the union leadership
  • NUM raised a concern about the Leeuwpan divestment process. After constructive engagement, which included NUM’s national leadership, the matter was resolved, maintaining the integrity of the divestment process
  • COVID-19 and its impact on employee safety, job security and employment conditions were also centre stage. We continue to engage with unions at all levels to ensure they understand and provide input on Exxaro’s approach and response to COVID-19
  • Interunion rivalry is due to recognition thresholds in current agreements. We continue to manage union relationships in line with current recognition agreements. We are willing to engage with any union about their recognition if this does not negatively impact our relationships
  • Expressed the desire to partner with business leaders in community engagement initiatives
Value delivered to this stakeholder group in 2020
  • Ongoing development of mutually respectful relationships to better serve our employees and create shared value
  • No retrenchments of employees as a result of COVID-19 impacts

For more information, refer to our people section.

COMMUNITIES

Material themes Group risks
  • Community unrest
  • social licence to operate
Why we engage

Exxaro operates in eight local municipalities of South Africa and two provinces (Mpumalanga and Limpopo) with closed mines in another three municipalities, (two in
KwaZulu-Natal). Stakeholder-related risks and issues among this group of stakeholders relate primarily to Exxaro’s material issues of social unrest and maintaining our social licence to operate. Through our ongoing engagements, we strive to ensure that community unrest does not lead to production delays and stoppages, injury to employees and community members, that issues are resolved proactively before they escalate to community unrest, that Exxaro’s success stories on community development are shared widely, that we create local job opportunities and that we deliver community development initiatives, shared value and benefit from mining activities.

Cennergi operates in two local municipalities in the Eastern Cape province (Raymond Mhlaba and Koukamma). Community engagements are primarily around activities aimed at improving the wellbeing and living conditions of host communities.

How we engage

Engagement platforms addressing community issues internally and externally. Internally, the future forum monitors implementation of SLPs. Externally, forums with municipalities and traditional authorities address socio-economic conditions at local, district and provincial level for greater impact.

Quality of relationship and measurement instrument Hot topics

Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey, self-assessment and business perception assessment conducted by social facilitators at Belfast and Matla

  • 90% of surveyed businesses in Emakhazeni believe that Exxaro is having a positive impact on businesses operating in the municipality; though there were also perceptions that available procurement opportunities were monopolised by a limited number of “connected” local companies
  • Just over half of surveyed businesses reported that economic activity had increased in the municipality since Exxaro started its operations; 46% reported that the level of economic activity remained the same
  • 78% of businesses reported that their revenues had “stayed roughly the same” since Exxaro started operating in the municipality; only 20% reported an increase in revenues
  • Employment and procurement opportunities at Exxaro as well as skills development that enables access to employment or procurement opportunities continue to be key concerns of our community stakeholders, given that the COVID-19 pandemic has only compounded unemployment and poverty: In Limpopo, the GG6 project and in Mpumalanga the Matla mine projects are opportunities for employments and procurement for local community members that are being harnessed
  • Community representation
  • Taxi association expectations for employee transport business opportunities
How we responded
  • When lockdown regulations eased, community groups demanded that the BUs prioritise skills development, employment and business opportunities. We continue to pursue local consideration in skills development, employment and subcontracting however effective responses are complicated by low literacy and skills levels and often individual health issues, resulting in failure of entrance tests
  • Our investment in providing free community wifi to the Siyathuthuka township in Belfast, Mpumalanga, ensured the seamless flow of information about the pandemic. The community wifi project will be extended to our other locations
  • Engagement on these and other issues is also challenged by inconsistent community representation, unproductive engagement and participation in community forums, violent community engagement events, community demands led by individual agendas and community representatives unwilling to adhere to sound governance processes. Misalignment and tension between factions within local government and between local government structures and community members exacerbating service delivery challenges, introduces further complexity to the local stakeholder landscape and additional challenges for the implementation of socio-economic development initiatives
  • Local taxi associations are key stakeholders in Exxaro’s BUs as employees and contractors rely on them for transport. However, exorbitant rates are a challenge and an issue that is being addressed at several BUs
  • Working with stakeholders such as government, the Minerals Council, World Vision and other social partners, Exxaro developed a post-lockdown response plan to address the needs of communities. Our past efforts at community engagement and development provided a platform for an effective response to the COVID-19 challenge within our host communities
  • Engagements led by the NBI and its technical assistance, mentorship and development programme as well as the COFTA on the Lephalale municipal capacity-building programme were not successful, however we were able to align support for the district development model with the Waterberg municipality as custodian.
  • We are exploring a pilot project with the MISA for assistance with the delivery of our SLP projects in a more targeted manner
  • Exxaro’s ESD programme is achieving its objectives of legislative compliance, supplier diversity and social impact. During South Africa’s first COVID-19 lockdown, our ESD team engaged early and frequently with beneficiaries to ensure they survived the crisis. We surveyed our ESD programme beneficiaries at the beginning of lockdown and found that 55% would incur operational reductions, 35% would stop operations and 10% would remain unchanged. Consequently, Exxaro prioritised existing ESD beneficiaries for support through interest-free loan repayment holidays and information webinars. We are also developing non-financial support programmes for our ESD beneficiaries, including a technical mentorship programme for first-time contractors in core mining services and a financial excellence programme.
  • In a new initiative aimed at supporting government’s district development model, Exxaro has completed registration of a non-profit company (NPC) known as the Matla Setshabeng community benefit scheme. It will enable regional development and partnerships with industry peers and government. The NPC has received a total of about R60 million in dividends from Exxaro. We have shared details of the scheme with key stakeholders, including the Mpumalanga and Limpopo provincial governments, the Minerals Council, the Limpopo Impact Catalyst, and the DMRE with positive outcomes
  • We regret the loss of life of a community member, during a community unrest incident in Limpopo
  • In 2016, Cennergi established the Amakhala Emoyeni Community Fund Trust (AECFT) and Tsitsikamma Wind Farm Trust (TWFT) to manage socio-economic and ESD donations and investments. Focus areas are education and skills development, enterprise development, infrastructure development and housing and health. Engagements and project activities across all these focus areas in both municipalities continued throughout 2020.
Value delivered to this stakeholder group in 2020

Refer to the communities section for more information.

INVESTORS

Material themes Group risks
  • Access to capital
Why we engage

Our investors are the owners of our business and capital, and have expectations regarding the value creation for their investments. Through clear communication of our strategy and benefit distribution policies, we can align with their expectations and grow their trust in our organisation, which strengthens our access to capital.

How we engage
  • SENS announcements
  • Interim and annual results announcements
  • Post-results roadshows
  • Non-deal roadshows
  • One-on-one meetings
  • Enquiries
  • Investor conferences
  • Online meetings
Engagement strategy

Through our investor relations function, we create an annual engagement strategy that guides our work and enables regular updates and engagements to keep current and potential investors informed. Further, regular enquiries from investors and sell-side analysts are received in relation to financial modelling and thematic research which we respond to.

Quality of relationship and measurement instrument Hot topics

Quality of the relationship: 2/3
Basis of rating: Internal assessment informed by various external surveys

  • The results of the annual investor/analyst perception survey conducted in May 2020 showed minor changes compared with 2019 and remained positive. There was a higher level of qualitative feedback in the third report, revealing insights and making constructive suggestions
  • Overall, Exxaro management is still perceived as delivering well in its operational commitments. However, there was a decline in the score around questions on the clarity of the overall acquisition/ disposal strategy and the diversification strategy which we began to address at the delivery of the FYE2020 results in March 2021. Additional and detailed communication will be provided at a capital markets day in the early part of Q4 2021. Disclosure perceptions increased slightly with the perception that Exxaro has the technical and leadership skills required to achieve its objectives, with capital allocation and our approach to it perceived positively
  • The coal business’s performance, the shift to energy rationale, portfolio optimisation, capital allocation and impact on dividend policy as well as enquiries into the energy strategy were topics of interest among investor stakeholders this year. An emerging area of interest is shareholder climate change activism
  • However, the impact of COVID-19 on the business was top of mind for investors with a particular interest in management actions taken during the crisis to cope with and contain the virus, balance sheet implications, operational impacts and employee and community safety and livelihoods
  • Investors are also concerned about Exxaro’s exposure to Eskom and the risks posed for Exxaro around electricity supply, integrity of contracts, and the utility’s structure
    break-up
How we responded

Throughout the year, we ensured clear engagement and communication about our efforts to limit the impact of COVID-19 on our business and stakeholders while sharing information about Eskom local markets, portfolio optimisation and our strategic journey whenever possible.

Value delivered to this stakeholder group in 2020
  • Shareholder returns — higher payout ratio
  • Sunday Times award — Top 100 company (13th)
  • Leading ESG performance — safe production: record LTIFR at 0.05 and four years fatality-free

For more information, refer to our performance in the integrated report.

CUSTOMERS

Material themes Group risks
  • Key customer dependency
  • Eskom systemic risk
Why we engage

We aim to foster customer understanding and strategic partnerships through continuous engagement and information sharing, and actively listening to our customers to foster mutually beneficial relationships. Engagements are aimed at understanding the environment, trends and market sentiment; exploring future relationships; and improving operational and financial performance.

How we engage
  • We engage regularly via telephone, email and virtual meetings, whenever possible, and at different levels in respective customer organisations
  • In January 2020, we launched a transactional marketing and logistics portal aimed primarily at managing coal orders and transporters and facilitating coal auctions
Quality of relationship and measurement instrument Hot topics

Quality of the relationship: 2/3
Basis of rating: Internal assessment informed by various key data measured

  • Effective and ongoing engagement with customers
  • Effectively dealing with and resolving complaints
  • Reduced production volumes impacting supply to the market
  • Inability to consistently provide product at the correct specification
  • Disruptions in demand
  • Credit risk/poor payment — some customers were adversely affected by the COVID-19 pandemic and requested more lenient payment terms in the short term
  • Force majeure from Eskom in relation to coal supply and renewable energy supply from Cennergi
How we responded
  • With the onset of the COVID-19 pandemic, our markets were materially impacted. We experienced low demand as many consumers were unable to operate
  • In addition, our key customer, Eskom, declared force majeure, in relation to the supply of coal to Matimba and Medupi power stations, indicating that demand would be lower. In addition, a force majeure was also declared for the offtake of renewable energy from Cennergi. Exxaro contested these declarations and we continue to engage with Eskom on the issue
  • We also continue to engage regularly with ArcelorMittal South Africa around its purchases of metallurgical coal and liquidity issues
  • We engaged individually with various customers requesting extended payment terms as a result of losses incurred from the COVID-19 pandemic. As producers returned to full production, we saw a marked increase in demand
  • We kept in close contact with our key customers and we were able to respond promptly as their coal demands increased
Value delivered to this stakeholder group in 2020
  • Reliable and continuous supply of coal in terms of quantity/volumes, quality and affordability
  • Safe production

For more information, please refer to our performance in the integrated report.

For more information about how we are responding to community needs, please refer to the COVID-19 response, social and climate change.

SUPPLIERS

Material themes Group risks
  • COVID-19 concerns
  • Eskom systemic risk
  • Community unrest
  • Safety and health concerns
  • Cost competitiveness of products
  • Climate change concerns
  • Country risk (political)
  • Inability to achieve financial targets
  • Low commodity price
Why we engage

Our suppliers are a critical part of our value chain. Managing these relationships to create mutual benefit supports our operational, strategic and impact goals, and forms part of our risk management approach. The supplier relationship management programme supports Exxaro’s strategies by leveraging value chain partner capabilities. Supply chain management achieves this through supplier collaboration initiatives intended to deliver cost savings, achieve sustainability mandates, ensure security of supply and mitigate business risk exposure. The supplier relationship management approach positions Exxaro at an advantage to extract discretionary value and emerge as a “customer of choice” for selected strategic suppliers.

How we engage
  • Direct, proactive engagement with strategic suppliers as part of our supplier relationship management programme supports Exxaro’s strategies by leveraging value chain partner capabilities through collaboration intended to deliver cost savings, achieve the sustainability mandate, ensure security of supply and mitigate business risk exposure so that Exxaro is at an advantage to extract discretionary value and emerge as a “customer of choice”
  • Engagement methods include ad hoc contract reviews to assess performance and negotiate price, our quarterly contractor forum platform to share information on developments in Exxaro as well as safety, health and environmental issues and finally a biannual Supplier Day to recognise top performers
Quality of relationship and measurement instrument Hot topics

Quality of the relationship: 2/3
Basis of rating: 2018 reputation survey, various external survey and self-assessment.

  • Last reputation assessment was conducted in 2018
  • COVID-19 was the main concern for suppliers in 2020
  • In 2020, the supply of magnetite, fuel and PPE constituted our top supply risks
  • Fraud and corruption and maintaining our social licence to operate remain key procurement issues for Exxaro
How we responded
  • Exxaro conducted an assessment of its suppliers impacted by COVID-19 lockdown regulations, and compensated contractors who were not able to render a service during the initial lockdown, in part or in full, for proven incurred costs
  • The strategy for sourcing COVID-19 PPE sought to minimise supply risks for the business and increase participation of local SMMEs
  • We leveraged our supplier development and placed all qualifying SMMEs on early payment terms and provided loans and grant funding
  • The procurement of magnetite was coordinated through group strategic sourcing with international suppliers identified and sufficient shipments imported to build up stock levels. New agreements with local suppliers were established with increased offtake commitments. The domestic and internal agreements are enough to cover medium-term COVID-19 scenarios
  • Procurement fraud and the proliferation of procurement scams present a risk to Exxaro and its suppliers. Adoption of best-in-class business process and technology enabled us to respond to financial and fraud risks. Initiatives included new source-to-pay and accounts payable policies, establishing new guidelines and working practices to address inherent and emerging risks in the supply chain; a supplier code of conduct to articulate our commitment to the prevention of corrupt practice, anti-bribery and anti-corruption laws and the prevention of human rights abuse. All suppliers are required to commit to this code of conduct as a condition of tender
  • Exxaro is committed to maximising positive social, economic and environmental outcomes. In the supply chain space, this is demonstrated in our commitment to increasing the participation of black-owned suppliers in host communities, to reducing the environmental impact of our business and to enhancing our reputation while upholding sound corporate governance. Exxaro is fully compliant with the preferential procurement requirements of the dtic's B-BBEE codes and the Mining Charter III. Exxaro is fully compliant with the B-BBEE codes with regard to preferential procurement and is on track to achieve full compliance with respect to the Mining Charter III by 2021
Value delivered to this stakeholder group in 2020
  • Exxaro continues to set aside designated procurement opportunities for exclusive participation in black-owned community SMMEs (in 2020, Exxaro awarded over R500 million in direct contracts to black-owned SMMEs and over R490 million in indirect procurement has been subcontracted to SMMEs in host communities over the next two years)

EXXARO’S COVID-19 RESPONSE

Stakeholders   Engagement strategies     Objectives     Outcomes
Employees and contractors

Labour unions

Communities

NGOs
 
  • Screened and tested people
  • Donations to communities
  • Supplied PPE to healthcare facilities (thermal scanners, surgical gloves, masks and sanitisers worth R525 650)
  • Created awareness and provided education through our Fact vs Fiction magazine
  • Implemented protocols such as sanitising, social distancing, wearing face masks, hand washing and sanitising
  • Adopted remote working for corporate and other officebased employees with suitable technologies
  • Partnered with World Vision, industry peers and Department of Education
  • Managing infected employees as per government protocols
   

Minimise the spread of COVID-19, maintain productivity and meet community needs with improved water and sanitation infrastructure, food parcels and PPE

  • Manage risks associated with infections
   

Two COVID-19 laboratories at Grootegeluk (Limpopo) and Matla (Mpumalanga) tested over 2 500 employees since 17 August 2020 and await certification to test community members

Communities

Government

Investors and analyst
 
  • Collaborated with national, provincial and local government in mass screening and testing
  • Provided uninterrupted coal supply to Eskom
  • Pledged R6.9 million to Mpumalanga and Limpopo
  • Donated R20 million to Solidarity Fund
  • Worked with Minerals Council
  • Announced business continuity and crisis management plans during the lockdown period via the JSE Stock Exchange News Service
  • Cennergi made donations of food parcels, PPE and other hygiene equipment and materials to the value of R528 654.
   
  • Coal operations provide an essential service: electricity
  • Appropriate statement about actions taken to ensure mitigation of health and business risks
  • Ensured compliance with government regulations
   
  • 100% operating capacity during lockdown (Matla operated at 80% until October 2020)
  • Local command council in Lephalale municipality reached consensus on a response plan and mass screening at provincial entry points (screened 9 348 commuters and tested 12 with symptoms by 3 May 2020)
  • Energy security to ensure uninterrupted essential services
  • Minimise economic impact by continuing to generate foreign exchange with coal exports to offshore customers
  • Production with minimum employees to prevent transmission of COVID-19
Stakeholders   Engagement strategies     Objectives     Outcomes
Suppliers  
  • Implemented a plan of action to mitigate the impact of COVID-19 on ESD beneficiaries — at the beginning of lockdown, a survey identified businesses at risk and challenges in ensuring business continuity
  • Hosted webinars over four weeks as closed information sessions with relevant information from experts and business leaders
   

Sustaining black-owned exempt microenterprises (EMEs) and qualifying small enterprises (QSEs) to achieve our preferential procurement objectives and to continue positive socio-economic impact in our host communities

   
  • 15 ESD beneficiaries, employing 690 people, received interest-free loan repayment holidays (two to six months) worth R13.9 million
  • Two companies, employing 262 people, received R2.3 million (initially encouraged to apply for relief packages but access was difficult)
Media  
  • Exxaro’s media engagements strategy is aimed at creating awareness of the organisation, elevating Exxaro’s reputation among stakeholders and enhancing the organisation’s reputation by creating positive sentiment through communication around social media and traditional media
  • Our social media strategy shifted in 2020 towards developing differentiated content for each platform that resonates with each target audience — that is, it is more stakeholder-led
  • We also had a series of media engagement sessions in collaboration with the Minerals Council addressing pertinent social issues related to COVID-19 and how the industry was addressing these for their employees and host communities
   
  • Care and safety: Support the physical/ psychological needs of anyone impacted while connecting the organisation’s response with its values
  • Business continuity: Help audiences understand how changes to operations will impact them
  • Cost and optimisation: Help employees understand revised organisational strategy and align to new priorities
   
  • Social media platforms that are community and career driven have yielded the most growth, resulting in a 38% audience growth across all social media channels for 2020
  • The strategy shift resulted in significantly increased engagement, with the third quarter an especially good period for Exxaro in terms of overall media exposure. Sentiment in the quarter was driven by Exxaro’s market performance and
    COVID-19 community campaigns. Exxaro obtained an impressive overall net sentiment score of +34% in Q3 2020

CASE STUDY

SHARING IS CARING

PERSONAL VIDEOGRAPHIES OF OUR PEOPLE’S COVID-19 EXPERIENCES REACHED THOUSANDS OF STAKEHOLDERS ON SOCIAL MEDIA PLATFORMS FROM MAY TO DECEMBER 2020. THE “FEELGOOD” STORIES WERE WELL-RECEIVED BY OUR SUPPORTIVE AUDIENCES WHO CONTINUE TO ENGAGE POSITIVELY WITH EXXARO.

We plan to include more call-to-action content that will encourage further engagement and mobilise our communities to become involved in the country’s battle to adapt to the new COVID-19 normal. Our people are certainly familiar with the safety messages driven home by our Khetha Ukuphepha campaign over the years.

SOCIAL MEDIA CAMPAIGN

19% positive conversations

(72% neutral and < 6% negative)

Most online conversations sustained within neutral to positive space over six months

>139 000 mentions of Exxaro

Keywords in conversations relate to:

  • Impact of COVID-19 as first wave ended
  • Recovery of mining industry
  • Concerns about mining industry and restrictions during second wave

Spikes in Exxaro conversations about significant events in South Africa

August 2020

  • President Cyril Ramaphosa addressed the nation and announced the move to lockdown level 2
  • Exxaro published interim core earnings and revenue due to record export figures despite a weaker rand
  • Talks about corruption and government spending on PPE
  • GBV initiatives

October 2020

  • NUM planned strike at De Beers, Exxaro and Petra Diamonds
  • Slindile Khubisa (professional nurse at ECC) contracts COVID-19 on the frontline and tells her story to spread hope and educate the public

December 2020

  • Jaco Coetzee (plant manager at ECC) reminds the public that COVID-19 doesn’t discriminate
  • Exxaro is committed to creating opportunities for entrepreneurs that encourage economic growth
  • Exxaro’s interest-free loan repayment holidays, funding and webinars help ESD beneficiaries survive the lockdown
  • Our ability to defeat the pandemic is based on our prevention measures — COVID-19 tested Exxaro’s robustness